7 Steps To Success In Your Home Based Information Marketing Business

Before we talk about the 7 steps to home business success, you may have wondered if there really is such a thing as a perfect home based business. Many years of experience and a lot of research by me and others has proven that Information Marketing is the only opportunity I know of that meets all of the requirements for a P.E.R.F.E.C.T. home business.

There are Seven Keys the P.E.R.F.E.C.T. home based business must satisfy, one key for each letter in the word PERFECT.

The “P” in PERFECT stands for “Profitable”

The first “E” in PERFECT means “Easy”

The “R” stands for “Real”

The “F” means “Fits With Your Desired Lifestyle”

The second “E” stands for “E-friendly” (can use the internet and e-mail for marketing)

The “C” means”Competitive”

And the “T” stands for “Testable At Low Risk”

The PERFECT Home Based Business will fill all of the requirements outlined in these seven keys and Information Marketing matches every requirement.

Once you’re convinced too that Information Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own home based Information Marketing business.

There are Seven PERFECT(TM) Action Steps to Success in your Information Marketing Business, one for each letter in the word PERFECT. Here is an overview of the seven PERFECT action steps:

1. P: Passion

2. E: Economics

3. R: Research

4. F: Find Your Business Model

5. E: Establish Your Product Line

6. C: Complete Your Marketing Machine

7. T: Traffic and Conversion

P: Passion means determining your core desires and identifying your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful. You are much more likely to succeed in the long term if your business is centered around something you are passionate about.

E: Economics means finding profitable markets that resonate with your core desires, passions, and strengths that you identified in the first success step called Passion. If you can’t find a market that fits completely, at least find one that you are strongly interested in, or think you could become strongly interested in. But, if a market is not profitable, it doesn’t matter whether or not it matches your passions. Find a profitable market before creating any products.

R: Research means doing additional research on the market(s) you identified in the Economics success step, on the product(s) you think you may want to offer, on your potential competitors, and on your prospects.

The purpose is, in part, to make sure you know exactly what kind of products are being offered to your market, where they are being offered, where your prospects may be searching for solutions, what kind of sales copy and offers are being used, who your competitors are and what they aren’t offering that your prospects need (that you could offer in your product).

F: Find Your Business Model means deciding what business model is the best fit for your personality, skills and interests, the one that most closely matches what you would like to do in the future, and even the one that sounds like it would be the most fun for you to do.

The business model you decide on will include your choice of Marketing Channel (online, e-mail, offline, or a combination), Product Category (determined by the degree of content created by you), and Sales Process (direct linking, opt-in, sales page, or content site, for example).

C: Complete Your Marketing Machine means creating everything needed to attract prospects and convert them to paying customers, including for example, web pages to get prospects to opt in to your e-mail list or to sell or pre-sell a product, a series of autoresponder e-mail messages, order pages, download pages and so on.

Another way of looking at it is, once you have at least your first product created, or your first affiliate product selected, how do you get it marketed? How do you get orders and get paid for them? Your marketing machine accomplishes all of that, and what your marketing machine looks like will depend on which sales process you have selected for your business.

T: Traffic And Conversion means getting traffic and converting that traffic into orders.

If your build your web site, they will come. Right?

WRONG!

In order to get the traffic you need you must give people a reason to visit your opt-in page, sales page, or content web site. There are many free and paid methods to get traffic to your web site. Getting traffic is one thing. Converting that traffic to orders for your product is another. If you have ten million people visit your site, but nobody orders, what good is it?

You need to be able to convert the traffic into orders.

Should You Use a Hosted Call Center Solution? 4 Tips You Must Know

Nowadays, customer care has become an important element in determining the success of a business. In order to enhance the quality of customer service, it is time for you to consider getting your business a hosted call center solution. This particular system is meant to connect your customer service team to your customers so that your customer will be obtaining prompt support from time to time. There is no additional call center software and equipment involved. You just need to invest a lump sum of money on this particular solution and it will help to deliver exceptional customer support on your behalf.

Now, the key issue here is how great a hosted call center solution is for your business. Do you really need it? Here are some practical points you should consider.

• First of all, you need to ask yourself honestly whether your organization needs a business call center. Please bear in mind that the size of your organization is not the key determinant. It comes back to your business. Is your business growing rapidly? If the answer is yes, then this solution would be helpful to boost your sales. In order to keep your business running efficiently, you should get a customer support center to back up your sales team.

• Secondly, let’s take a look at your technical support team. Do you have a strong team? Are your technical team members competent? Seriously speaking, you will never have a strong customer service team if your technical side fails to provide good technical support. You can’t resolve your in-house call center issues if you don’t have experts in your organization. You are advised to get a hosted call center solution to manage all the problems for you. Don’t worry if your organization is too small and you don’t have technical staff. Having the particular solution is sufficient. You will be able to practice good customer care with this system.

• Thirdly, in order to invest in this system, you need to allocate some fund for it. Let’s work out the budget. For your information, you need to get ready a sum of money to pay for the upfront fee if you want to set up hosted call center. In addition, you need to pay for the monthly subscription fee too. You are advised to contact the service providers to find out the exact prices first. It is important to know your cost of investment before making any decision.

• It is not necessary for you to gather all your customer service officers at one place. In order to save cost during economy downturn, many companies allow their staff to work at home. It is not necessary for you to set your call center at one fixed place. By having this new system, your customer service officers can work independently from home. You can save a lot of money on renting an office space for your employees.

For big companies, if they have many offices located at different business locations, their staff can also work remotely using this new technology.

After going through the points mentioned above, I believe you will be able to make better decision now.

Starting a Business – Get Friendly With Your Local SBDC

Are you aware of the Small Business Development Centers? They help people start small businesses with free advice and information. They also help businesses expand or curtail various growing pains. If you are not familiar with the SBDC, then I recommend that you do. Let me explain;

Indeed, I am familiar with the SBDC, as I spoke at their annual conference in 2002 in San Diego in a seminar on franchising, and I am also a co-author of Franchising 101, a project with the SBDC office out of Pittsburg and the AAFD. Not long ago, a gentleman at a local SBDC had a client come in for advice, the individual wanted to start an oil change business.

The SBDC analyst and advisor worked long hours into the night to acquaint himself with that sector, so he could give the very best advice. Me being in the mobile oil change business prior to retirement, he contacted me for additional information. Imagine an advisor like that for your business working for free going to that extreme. Can you see why the SBDC is so darn successful, and how that success can transfer into assisting your new business or your current business grow?

If you are worried about this recession and need assistance, advice or help, why not contact your local SBDC office. If you call your local chamber of commerce they can give you the phone number, or you may wish to look it up yourself in the phone book. You will not find a better service, and they also work with local economic development associations and the SCORE Counselors too. Please consider this.