Your Business Really Needs A Website

These days, a website is like a phone number; it’s simply expected that every business has one. Even among the Amish and other communities which typically shun technology, most businesses have come around to the idea that having a website carries great benefits. Worse, not having one may be holding your business back in ways you probably don’t even realize.

When customers and potential customers want to find basic information about your business, the first place they will turn is online. Such basic information includes:

  • Your phone number(s)
  • Business address(es)
  • Directions to your location
  • Hours
  • Information about the products and/or services you offer

Don’t make it hard for customers to do business with you. If I’m looking for a plumber and I remember seeing a truck out on the road but only remember the business name, I will look online. If that business has no website or makes me “work” to track them down but another local plumber’s website pops up right in front of me, chances are very good that I’ll simply use the one which was easiest for me to find. The same is true of just about any business I patronize.

Not having a website may be costing you in other ways too. Say I need to find your location. I could call and you or one of your employees could take time away from other productive tasks to give me directions, or I could simply look at a map on your website.

Your website is your 24 hour storefront. Even if your real business hours are more limited, if I want to look up information about your business at 2am and no one is there to pick up the phone or answer my questions, a good website will take care of my needs. If you engage in e-commerce, I may even be able to buy what I want right off your site while you are asleep.

What kind of site should you have?

At the very least, you should have your own domain name (also known as a “URL”) and a static page with the basic business information listed on the previous page.

Of course you can get progressively more fancy with multiple pages, regularly updated content, a searchable online catalogue and even a shopping cart which enables customers to buy from you online. Each of these things can be added incrementally when you come to need or want them as part of your online presence.

By integrating some of your existing systems such as inventory tracking, your employees could simply look up product availability or technician’s schedules by pulling up your web site right in your store or office. At the same time, you also give your customers the ability to do the same thing for themselves.

A word about URLs

A URL is your domain name. (The acronym stands for Universal Resource Locator, but that isn’t important.) A good domain name has several very important characteristics:

1. It is clear and easy for you to give out both verbally and in writing.

Very often you may find yourself out somewhere such as at the park or grocery store when a casual conversation turns toward business. If you do not have a business card with you, you are better off giving out just your web site URL than expecting someone else to remember a bunch of information about you or your business. The caveat to that is that a weird or complex name, especially if it has nonstandard spelling or unusual characters, may be both difficult for you to share and for others to remember.

Examples of (fictitious) bad URLs:

  • Try2win$.com
  • Gr8dealsonstuff.com
  • Cheepflytes.com

2. It is easy for others to remember.

Don’t make things hard on your customers and prospects. Give them a simple, memorable URL and make it easy for them to find your web site. This is especially true if you merely tell someone the domain name.

Even if you hand it out on your business card, it may still be garbled. Say you meet someone at a business meeting where they have collected dozens of business cards. Chances are they won’t “read” your business card. Instead, they may look over it or use it to jog their memory of their interaction with you and then look up your web site using your card merely as a reference.

3. It isn’t difficult to spell or likely to be misspelled.

Let’s say that your name is John Doe and you are the owner of John Doe’s Limousine Service. A domain name like JohnDoeLimousine.com seems like a good bet. The problem is that many people don’t know how to correctly spell the word “limousine”. Call it a testament to the sad state of education but if it hurts your business then the reason doesn’t matter. A simpler name like JohnDoeLimo.com might be better.

Alternatively, you can also purchase all the likely misspellings and have them all redirected to point to your correct URL. This is a relatively simple and inexpensive solution.

4. It fits the tone and image of your business.

Your URL doesn’t necessarily have to be the same as the name of your business, but it should be reflective of your business. A name like FunForAll.com could be great for a family fun center with activities for kids. It would be less fitting for a dentist, though GreatSmiles.com would be descriptive and memorable.

Understanding “CMS”

There are lots of different platforms on which your web site could be built but the easiest way to get a site up and running without having to hire a programmer is to use a Content Management System, or CMS for short. These are the software architecture platforms that make building and maintaining a web site user- friendly.

CMS systems go by some unusual names, many of which may not be familiar to you: Joomla, Drupal, WordPress, Tumblr, FrogCMS, Moodle, Mambo, Habari, Tango…

All share some common characteristics. They all build multi-page web sites. They all enable some form of blogging or article publishing. All have an extensive library of plugins or extensions to add new functionality that isn’t native to the base CMS. All are also available free of charge.

By and large, the CMS interface is a bit like a word processor for writing internet content. They are usually not 100% intuitive but they also aren’t hard to learn and you don’t need to know anything about internet code to make them work.

Where can you get a domain name and website?

There are literally dozens of companies where you can reserve a domain name and get web hosting. One of my favorites is HostGator.

Not only is Host Gator one of the least expensive hosting services around but they don’t require a contract commitment, won’t try to sell you a lot of extra services you don’t need and they’re environmentally friendly. (The parent company owns a windmill farm which generates 120% of the electricity used by their computer operations.)

How much will it cost?

The cost of web hosting will vary based on many factors: the number of URLs you purchase, your contract term, extra features, etc. For a single URL and basic web site, it should be less than $25 to get started and less than $10 a month to keep the site up and running.

This assumes that you do everything yourself. If you hire someone to set up your site, write content or perform other tasks for you the cost for those services will be in addition to the basic hosting.

Home Business Resource Center – How to Find the Best!

How do you find the best home based business system and resources?

If you are like me and I am sure plenty of others, you can spent hours on the internet putting in your email details on every site that promises to send you the secrets to their success, reading countless testimonials and reviews in the hope that you will find a way to make big bucks with nothing but what you carry as loose change in your pockets!

It has certainly become a mine field of internet business opportunities. There seems to be literally hundreds if not thousands of supposed ways to make a fortune over night while you sleep and all so simple to do.

I, like so many others before me, and so many who will follow, love the sound of having my own internet home based business as an affiliate marketer that spends no more than a couple of hours every day on the internet writing articles and blogs about someone elses products, then receiving a healthy check at the end of the month to do what I like with.

But is it that simple? Well, according to the thousands of websites and emails bombarding my browser and email inbox it is, even for someone as computer illiterate as myself there seems to be hope. So I did a lot of home work on the subject, from reading special reports, listening to podcasts, brought a few books and tried to find the internet marketing system secrets that these lucky few geniuses have managed to crack, and are now so willing to share with the rest of the world, for a small fee of course!.

During all of this research I was constantly reminded of at least 3 different quotes, or should I say words of wisdom that have been imparted on me over the years and seem to ring true in this industry as well as many others.

1. If it sounds too good to be true, it probably is.

2. Buyer beware

3. I can teach you how to make a million dollars, give me $1000 and I’ll teach you how!

All cynical views of the internet marketing industry, but when you have had as little money as I have for so long, you get good at looking very deeply at things before paying out any hard earned cash.

Anyway back to the story! after many weeks of checking out the possibilities I took the plunge to get something started, the biggest problem was where and how, so I decided to go with the basics that the majority of information I had looked at, suggested.

The common theme is get a ClickBank account, a PayPal account, choose products from ClickBank market place and promote them online.

All sounds easy so far. I got there and got stuck. I needed a step by step walk me threw, holding my hand type of instruction if my online income was ever going to be a reality.

I checked out the various home business resource sites and found exactly what I needed! It didn’t break the bank and I was able to find simple systems and other additives to help grow from basic affiliate marketing to setting up my own website and creating a passive income.

The theory all seems to be there. The tools are all easy enough to find and use. I have to yet put a lot of the information into practice but so far it seems positive and very possible. I can’t guarantee it is for every body but if your want your piece of the internet marketing revolution, in my experiences thus far, I would say start simple with the products that are readily available so you don’t have to re invent the wheel.

If your confused about the best home based business opportunities, as I was, start at the beginning, try not to let all the flashing lights, bells and whistles distract you, find a system that walks you through each step, work at it, then sit back and enjoy the ride!

Outbound Telemarketing Call Center For Proactive Marketing

Contacting pre-existing and prospective customers over the phone is essential for business, where every interface is a challenge. Customers are contacted directly over the phone.

One of the most successful ways of growing business is through telemarketing. One of the most essential tools is telephone. Customers are contacted with directly over the phone, to know their views right over the phone.

Telemarketing for business is one of the most used marketing equipment, and people are getting increasingly bored of it. Therefore, telemarketing requires extreme refinement in convincing customers. Most customers put down the phone within no time. Outbound call centers have a dedicated team of executives, who are equipped with sound infrastructure, lucrative database, and techniques to woo customers to convince them of their products and services.

Telemarketing techniques are in every way professional in their approach. There are no false promises on their part. Many a times, calls are recorded to judge the ability of executives delivering telemarketing services for business.

Call Center Services are custom-made, so that every service is dealt with efficiently. Pro-active and prospective customers are contacted by Call center services for varying marketing abilities. These include lead generation, product promotion, surveys, verification, fund-raising campaigns, technical support and other related services.

Efficient, state of the art services are very beneficial to customers and Companies, both. Some of these benefits include

A one to one interaction between customer and business It’s a real time interaction, where customers are equipped with latest promotional techniques, leading to end to end purchase. Customers are not aware of promotional techniques, many a times. A direct interaction gives full information and update customer, fully.

When a customer is approached on phone for same information, as desired by customer, then become a boon for him.

Telemarketing is a direct link between a Company and its target customer. This is the best way of getting more sales and more customers. Moreover, target audience spread across the relevant information through word of mouth, leading to still more potential customers.

BPO Service are immaculate in their nature. They are the best and most informative way of reaching customers. Telemarketing is a boon for almost all customers.