How to Use Google’s Local Business Center to Get Found on the Web

Search Engine Optimization (SEO) is very important component to help your site rank well. It is a process that helps your website get found when their potential customers enter specific search terms. Put simply, SEO involves a blend of your site’s Meta Tags, Titles, and internal copy working together to boost your rankings in Google and other search engines.

There is also a supplemental way that your customers can find you. It’s via a valuable tool provided by Google. It is easy to implement… and it’s free. Yet, it’s underutilized. Google Local Business Center will allow you to list your company when it is combined with a city name.

Now, don’t depend on Google Local for search traffic. I want to stress that there is no replacement for a search-engine friendly website with well-written content, meta description tags, keywords, h1 tags, etc. But if you are marketing your business to a local audience, Google Local is an easy-to-set-up potential source of website traffic that complements your other SEO and SEM efforts.

The power of Google Local is that it lists its Local Map-based searches above the rest of the data. This means if you are using this service, your site can get seen before the number one listed site in the Google organic search results. Pretty powerful, eh?

Here are the steps to get your company set up in the Google Local Business Center:

1. Go to Google Local Business Center – you can find this by doing a search in Google.

2. Sign in to Google (or Create a Google Account if you don’t have one).

4. Click “Add New Business.”

5. Enter your business information including name, address, website URL, company description, and the categories that best describe your business.

6. Click “Next.”

7. If it shows your business is already on there, click “claim listing.”

8. If it’s not there, click “add listing.”

9. Then you can enter additional details such as hours or operation, photos, payment options, and videos.

10. Click submit.

11. At this point, you will need to verify you business by phone (don’t bother with the postcard option since it takes weeks to receive it!). Make sure you use a phone number that you can answer because as soon as you click “Finish,” a Google computer will call you to give you a PIN number.

12. Then, enter the Google PIN number in your account to verify your listing.

After you are verified, your info will appear on Google Maps. You can go back to the Local Business Center to edit your information or see how many people went to your listing (there are fantastic tracking graphs). You can even ask customers to go to your Local listing to add reviews – this is a powerful tool to show searchers that people like your company.

So, click over to the Google Local Business Center and list your business. It’s not much work for a lot of exposure. And by doing this, you’ll immediately put your company in front of 95% of your competitors.

Has Your ‘Small Business Development Center’ Actually Helped You?

And especially, have they helped you learn effective, affordable and creative ways to market your business?

I’m curious because I often hear mixed reviews. These organizations are often branches of a govt agency and the leadership within the group (the directors, etc.) many times has no personal ‘hands on’ experience running a business. On the other hand, it seems that occasionally someone runs across an organization that has lucked out and has a great leader with tons of background.

I point this out because often ‘traditional’ books and consultants will tell you to reach out to your local Small Business Development Center and/or your local Chamber of Commerce. I confess, I love my local Chamber of Commerce (especially our lovely, vivacious and charming Executive Director) so I’m certainly not suggesting you overlook this resource. But I AM suggesting that you recognize that they are only a piece of the puzzle. It’s critical that you drill down into exactly they type of support and information you need and get that help from people who know exactly what you’re dealing with every day.

As much as it may kill you to step away from the business of running your business for a few hours, you must force yourself to make the time. I am NOT going to encourage you to get a mani/pedi or watch a movie during this break.

Instead, gather the training and education material you’ve been planning to read but haven’t made the time. Turn off the phone, put our your mental ‘do not disturb’ sign and dig in. Have a notebook with you and capture ideas that come to mind. It doesn’t mean you have to do them all today, it just means they are things to think about and you can execute on them when the time is right.

Or, use the time to connect with a fellow business owner…and DON’T waste the time with small talk. Prepare a list of 4-6 topics you want them to weigh in on. Maybe you need someone to brainstorm a new product or marketing idea. Maybe you are feeling frustrated or discouraged about another aspect of your business and need a new perspective. Make sure you stay on track and talk about the business issues you’re dealing with and get some objective input about the situation.

Owning a small business can be isolating and often you may feel like you’re out there all alone. Sometimes we all have to force ourselves to make planning and collaborating a part of our business, even when we feel like we don’t have the time.

How to Put Your Business in Google Maps

Marketing is an important part of business. The broader audience you can reach the better. There is basically a number of ways to do so, but not all of them are as effective as you thought they would be. For both online and offline businesses, marketing is fairly a challenge and it all comes down to what is being delivered, to who it is being delivered and how it is delivered.

People have become more dependent on the internet to find what they need.This applies on almost anything : from products, services, information, people, everything and anything. This would pretty much include finding companies and what they offer. And through the internet, marketing has reached levels and market niche that seemed to be impossible years back.

Different search engines and websites have developed and are now applying different methods to better serve both entrepreneurs and customers. Different online applications have made these methods of marketing and searching a very effective way of attracting new clients and returning customers.

One of the best and free options available is Google Maps. There are more people searching for businesses online than anywhere else and through Google Maps your business will be able to reach millions of Google Maps users, quickly and for free, specifically with Local Business Center. So it’s important to make sure your business listing can be easily found on Google and Google Maps. With the use of Local Business Center, it is easy to create a great listing; all it takes is just a few minutes and it doesn’t cost a thing.

With Local Business Center, you can control your listing and speak for yourself. If you already have a website, your business probably already appears on Google, but even if it does, you should still claim your listing and check to make sure its details are accurate and thorough. Your improvements will start appearing as soon as you verify them through the Local Business Center.

By doing so you can be sure that your business is properly represented and at the same time extends to markets which used to be beyond your reach. This article will help you in broadening your marketing with the use of Google Maps.

First, go to google.com. Then key in the type of business you are under or would want to be classified in. Sample would be typing in carpet cleaning St. Marys Georgia. The Google Maps Listing for this search will come up. And you can see that there are several businesses under this type listed ranked from one to 10 for the first page. This is where your business information will appear after getting it listed in Google Maps.  Note that the Google Maps listing comes up on the first page, often as the #1 LOCAL listing in Google.  This is like getting on the first page of your local yellow pages, for free!

Getting started, you can either go to the search area of Google and key in local business center. Click on the link that appears for this. Or you could go directly to the URL space and type in http://www.google.com/localbusinesscenter.

You can sign in with your Google Account if you already have one. If you don’t have a Google Account yet, start by creating your personal Google Account. Once you have provided your email and password and logged in click on Add new listing or business. From here a form should be filled up with your basic business details as you would like them to appear in the listing.

Upon doing so the map on the left will zoom into your location as you type in your address. You can move the marker if you like if Google’s best guess isn’t quite spot-on or not exactly where you think it should be.

After filling in the location details make sure to fill in your main phone number. Google will contact you through this number for verification. If you have a website address, key it in with http:// at the beginning. Then you should write a business description that emphasizes what your business is all about making your business unique or better than your competitors. This is a means by which you could be distinguished from the others and easily be found through specific keywords. Details of what your company provides, where the service area is and where it is close to or any landmarks that they could take note of would be very could inputs for the description. Then click next. On the following step select the listing or category that you want to claim (make sure it’s the most similar to your business). When done, click on the category of your choice. You can also add another category if you think that it could be part of another.

If your business is not on the listing or doesn’t match any listings, click the Add Category button at the bottom to create a new listing. Note: In the list of close matches, if the business name on a given listing is wrong but the address is right, click the Claim Listing or Category button and Google Maps will use your preferred name. However, if the address is wrong and you can’t receive mail sent to that address, you will not be able to verify your claim. In that case, you should click Add Category at the bottom of the list to create a new listing for your business.

Next step, include your hours of operation and payment options. This information is useful for both repeat and potential customers. Then you should add more details to make your business stand out. You can also add relevant information that doesn’t fit anywhere else. Information such as delivery zone, house specialties, return policy, or anything else that you would like to share. In marketing, you would want to catch the attention of as many potential customers as you can.

You can also add an image to help your listings stand out in Google Maps search results. You can use snapshots, logos and images. If you have videos on YouTube, you can place them directly in your listing as well.

Finally, verify your listing, if possible do it by phone. If you have easy access to the phone number on your listing, choose phone verification. You can either choose to be called now or in 5 minutes. Google will call you, and once you enter a Personal Identification Number (PIN), your listing will be immediately verified. A Thank You notice will appear in the window

If you are not near the phone or have a voicemail system, you should choose postcard verification. Google will send you a card with a PIN for you to enter before mailing it back. But it will take a coupe of weeks to complete.

You’ve successfully completed your Google Maps listing.