Business Hubs: Your Business Information Center

Those who want to harness the power of the Internet for growing their business; a business hub is where they will find a variety of resources as well as marketing tips and strategies. The Internet has changed the way businesses operate and reach customers. Businesses have to match their strategies to this new arena. Most traditional marketing methods will not work online, so they have to learn new marketing strategies for increasing their online presence.

There are plenty of Internet marketing methods-some are niche-specific, while some work across different industries. Marketing online is relatively more affordable than traditional advertising. When approached the right way, they can give your company the boost it needs. But where is the best place to go to learn those marketing strategies?

A business hub, which also known as web hub or vertical portal, is a website dedicated to providing content, information, and services to businesses within a particular industry such as health care and IT. While some serve as meeting ground for businesses and customers, it tends to focus more on the needs of businesses than industry customers.

As a business-to-business website, a business hub can serve as your gateway to essential information on how to grow your business. They typically cover information specific to a niche, but they may also include general marketing information (e.g. Facebook marketing, article marketing). Some also offer industry analysis or business design. Here are some of the most common business marketing strategies covered by business hubs.

  • Article marketing.Article marketing is a method of promoting a business or company by publishing keyword-optimized articles in web directories. When properly done, it is an effective tool for reaching broad audience and showing them your expertise.
  • Cloud Marketing.This is the collection of different Internet-based marketing services, allowing marketing functions to operate more efficient and effectively.
  • Consumer Generated Marketing.This is a marketing method that directly involves participation of audience in marketing products or other activities of business.
  • Facebook Marketing.This looks at Facebook as a platform for marketing one’s business and reaching audience.

Summary of Benefits Business hubs share 3 common aspects:

  1. Marketing resource.Business hubs are great source of information on how a company or business can thrive online. It gives you quick access to different marketing strategies and other relevant information-tools you need to stand ahead of the pack.
  2. Niche-specific information resource.Because it caters to niche markets, you don’t have to sort through millions of web pages to find the information most relevant to your industry. If you’re new to online business and don’t know where to start or what direction to take next, you may find the answers in a business hub.
  3. It serves as a directory of different businesses in the industry. Most keep a listing of companies offering industry-specific services. All in all, business hubs function as a reference center for people who want the ins and outs of an industry in particular and the world of Internet-based business in general.

Minority Business Enterprise Centers For Minority-Owned Businesses

The Minority Business Development Agency, also referred to as MBDA, is an agency operating within the United States Department of Commerce that’s primarily responsible for the promotion of growth and competitiveness of the country’s minority-owned businesses.

The MBDA has constituted the Minority Business Enterprise Centers (MBEC) Program wherein it aims to assist minority-owned business establishments by supplying them with electronic and one-on-one business development services for a reasonably nominal fee.

The program is designed and created to provide a vast range of services to its clients, including initial consultations, and identification and resolution of specific business issues that could somehow lead them towards the right direction, which in their case is towards the improvement and growth of their business in the marketplace.

In addition, the Minority Business Enterprise Centers will have to provide clients with advice and counseling in the fields of business assessment, strategic business consultancy, access to capital and markets, preparation of financial packages, business planning, information and management, marketing, assistance, engineering, production, identification of probable business opportunities and construction assistance.

The MBDA has designed the MBEC program to provide clients with management and technical assistance, and at the same time prohibit them from offering the clients with loans and financial aid.

The MBDA will get into cooperative agreements with eligible applicants and will provide funds ranging from $155,000 to $400,375.

Institutions or organizations will be considered qualified for run a Minority Business Enterprise Center if they are of the following:

a) Nonprofit organizations
b) For-profit firms
c) State and Local governments
d) Native American tribes
e) Educational institutions

The Catalog of Federal Assistance has outlined that the beneficiaries of the Minority Business Enterprise Centers include Americans, Native Americans, Aleuts, Asian Indians, Asian Pacific Americans, Eskimos, Hasidic Jews, Puerto Rican, and Spanish-Speaking Americans who owns small businesses.

The Department of Commerce, the primary agency funding the MBEC program, is the country’s principal agency accountable for ensuring the expansion and advancement of the economy and technological advancements through vigilance in international and domestic trade policies.

The MBEC program is very much essential to the Minority Business Development Agency and the Department of Commerce because it enables them to realize their objectives and mission as an agency and an institution.

In the fiscal years 2006 and 2007, the MBEC program was able to assist 4,254 clients and obtained a minimum of $614,269,965 in combined financings and contracts.

7 Steps To Success In Your Home Based Information Marketing Business

Before we talk about the 7 steps to home business success, you may have wondered if there really is such a thing as a perfect home based business. Many years of experience and a lot of research by me and others has proven that Information Marketing is the only opportunity I know of that meets all of the requirements for a P.E.R.F.E.C.T. home business.

There are Seven Keys the P.E.R.F.E.C.T. home based business must satisfy, one key for each letter in the word PERFECT.

The “P” in PERFECT stands for “Profitable”

The first “E” in PERFECT means “Easy”

The “R” stands for “Real”

The “F” means “Fits With Your Desired Lifestyle”

The second “E” stands for “E-friendly” (can use the internet and e-mail for marketing)

The “C” means”Competitive”

And the “T” stands for “Testable At Low Risk”

The PERFECT Home Based Business will fill all of the requirements outlined in these seven keys and Information Marketing matches every requirement.

Once you’re convinced too that Information Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own home based Information Marketing business.

There are Seven PERFECT(TM) Action Steps to Success in your Information Marketing Business, one for each letter in the word PERFECT. Here is an overview of the seven PERFECT action steps:

1. P: Passion

2. E: Economics

3. R: Research

4. F: Find Your Business Model

5. E: Establish Your Product Line

6. C: Complete Your Marketing Machine

7. T: Traffic and Conversion

P: Passion means determining your core desires and identifying your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful. You are much more likely to succeed in the long term if your business is centered around something you are passionate about.

E: Economics means finding profitable markets that resonate with your core desires, passions, and strengths that you identified in the first success step called Passion. If you can’t find a market that fits completely, at least find one that you are strongly interested in, or think you could become strongly interested in. But, if a market is not profitable, it doesn’t matter whether or not it matches your passions. Find a profitable market before creating any products.

R: Research means doing additional research on the market(s) you identified in the Economics success step, on the product(s) you think you may want to offer, on your potential competitors, and on your prospects.

The purpose is, in part, to make sure you know exactly what kind of products are being offered to your market, where they are being offered, where your prospects may be searching for solutions, what kind of sales copy and offers are being used, who your competitors are and what they aren’t offering that your prospects need (that you could offer in your product).

F: Find Your Business Model means deciding what business model is the best fit for your personality, skills and interests, the one that most closely matches what you would like to do in the future, and even the one that sounds like it would be the most fun for you to do.

The business model you decide on will include your choice of Marketing Channel (online, e-mail, offline, or a combination), Product Category (determined by the degree of content created by you), and Sales Process (direct linking, opt-in, sales page, or content site, for example).

C: Complete Your Marketing Machine means creating everything needed to attract prospects and convert them to paying customers, including for example, web pages to get prospects to opt in to your e-mail list or to sell or pre-sell a product, a series of autoresponder e-mail messages, order pages, download pages and so on.

Another way of looking at it is, once you have at least your first product created, or your first affiliate product selected, how do you get it marketed? How do you get orders and get paid for them? Your marketing machine accomplishes all of that, and what your marketing machine looks like will depend on which sales process you have selected for your business.

T: Traffic And Conversion means getting traffic and converting that traffic into orders.

If your build your web site, they will come. Right?

WRONG!

In order to get the traffic you need you must give people a reason to visit your opt-in page, sales page, or content web site. There are many free and paid methods to get traffic to your web site. Getting traffic is one thing. Converting that traffic to orders for your product is another. If you have ten million people visit your site, but nobody orders, what good is it?

You need to be able to convert the traffic into orders.