7 Steps To Success In Your Home Based Information Marketing Business

Before we talk about the 7 steps to home business success, you may have wondered if there really is such a thing as a perfect home based business. Many years of experience and a lot of research by me and others has proven that Information Marketing is the only opportunity I know of that meets all of the requirements for a P.E.R.F.E.C.T. home business.

There are Seven Keys the P.E.R.F.E.C.T. home based business must satisfy, one key for each letter in the word PERFECT.

The “P” in PERFECT stands for “Profitable”

The first “E” in PERFECT means “Easy”

The “R” stands for “Real”

The “F” means “Fits With Your Desired Lifestyle”

The second “E” stands for “E-friendly” (can use the internet and e-mail for marketing)

The “C” means”Competitive”

And the “T” stands for “Testable At Low Risk”

The PERFECT Home Based Business will fill all of the requirements outlined in these seven keys and Information Marketing matches every requirement.

Once you’re convinced too that Information Marketing is the PERFECT home based business opportunity for you, and I hope you are, the next step is to take action and get started on your own home based Information Marketing business.

There are Seven PERFECT(TM) Action Steps to Success in your Information Marketing Business, one for each letter in the word PERFECT. Here is an overview of the seven PERFECT action steps:

1. P: Passion

2. E: Economics

3. R: Research

4. F: Find Your Business Model

5. E: Establish Your Product Line

6. C: Complete Your Marketing Machine

7. T: Traffic and Conversion

P: Passion means determining your core desires and identifying your passion(s) and strength(s). This is a required first step that will help motivate you and greatly increase your chances of being successful. You are much more likely to succeed in the long term if your business is centered around something you are passionate about.

E: Economics means finding profitable markets that resonate with your core desires, passions, and strengths that you identified in the first success step called Passion. If you can’t find a market that fits completely, at least find one that you are strongly interested in, or think you could become strongly interested in. But, if a market is not profitable, it doesn’t matter whether or not it matches your passions. Find a profitable market before creating any products.

R: Research means doing additional research on the market(s) you identified in the Economics success step, on the product(s) you think you may want to offer, on your potential competitors, and on your prospects.

The purpose is, in part, to make sure you know exactly what kind of products are being offered to your market, where they are being offered, where your prospects may be searching for solutions, what kind of sales copy and offers are being used, who your competitors are and what they aren’t offering that your prospects need (that you could offer in your product).

F: Find Your Business Model means deciding what business model is the best fit for your personality, skills and interests, the one that most closely matches what you would like to do in the future, and even the one that sounds like it would be the most fun for you to do.

The business model you decide on will include your choice of Marketing Channel (online, e-mail, offline, or a combination), Product Category (determined by the degree of content created by you), and Sales Process (direct linking, opt-in, sales page, or content site, for example).

C: Complete Your Marketing Machine means creating everything needed to attract prospects and convert them to paying customers, including for example, web pages to get prospects to opt in to your e-mail list or to sell or pre-sell a product, a series of autoresponder e-mail messages, order pages, download pages and so on.

Another way of looking at it is, once you have at least your first product created, or your first affiliate product selected, how do you get it marketed? How do you get orders and get paid for them? Your marketing machine accomplishes all of that, and what your marketing machine looks like will depend on which sales process you have selected for your business.

T: Traffic And Conversion means getting traffic and converting that traffic into orders.

If your build your web site, they will come. Right?

WRONG!

In order to get the traffic you need you must give people a reason to visit your opt-in page, sales page, or content web site. There are many free and paid methods to get traffic to your web site. Getting traffic is one thing. Converting that traffic to orders for your product is another. If you have ten million people visit your site, but nobody orders, what good is it?

You need to be able to convert the traffic into orders.